App Indexing Gaining Popularity

Standard
app index IMDB

Find something in the SERP. Then open it in its respective application

 

 

 

 

 

 

 

 

 

 

 

 

What is app indexing?

When performing a Google search on an Android phone for, say, restaurant reviews, looking through recipes, or movies, you may be able to click on a Google search result and open that content up in a corresponding application. It is another way of deep linking to a page within an app from the Google search results. The user must have the particular app installed in order to facilitate the bridging of the result in the SERP and the option for the searcher to open that content in its corresponding application.

This feature is possible with: Google Search App version 2.8+ for Android 4.1+, and in mobile browsers on Android if the user is signed in.

 

App Indexing Adding 24 More Brands

 

Google introduced the concept back in November, went live in December, announcing that they are, “working hard to bring this functionality to more websites and apps in the near future.”  Seems like the concept has been successful, what with the very recent announcement of an additional 24 more app brands which support app indexing. They are:

500px, AOL, BigOven, Bleacher Report, Booking.com, Eventbrite, Glassdoor, Goodreads, Huffington Post, Merriam-Webster, Pinterest, Realtor.com, Seeking Alpha, TalkAndroid, TheFreeDictionary, The Journal, TripAdvisor, Tumblr, Urbanspoon, Wattpad, YP, Zagat, Zappos and Zillow.

Bing is set to launch their own version of app indexing, which they dub “app linking”  for windows devices and should be available shortly.

 

If you are an interested app developer, get more info here : https://developers.google.com/app-indexing/

app indexing with maps

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s